Steve Guttridge: aka Stay At Home Bum Marketer

Ah, LSI, or Latent Semantic Indexing… does it exist and is it beneficial to use it to get your articles and webpages indexed higher?

If you have read any of my stuff you know I’m big on trying to provide quality content and letting the search engines do what they do in hopes that one day they will figure out how to return the most relevant content when someone does a search.

I believe LSI is a step in the right direction and there is proof that it works. If you go to EZA there is an author with several articles all ranking well and getting the most views. The odd thing is that this guy bucks conventional wisdom and does NOT keyword stuff his articles.

His titles have the keywords he’s going for and then the article body uses a lot of other terms that are relevant to them. He consistently ranks well and gets thousands of views, so, the question begs, why is this happening?

Here’s what I would do if I were Google and someone typed in the search bar, Washington Redskins. I would look through all the pages I’ve indexed and try and return to most relevant page for that term. So, should I return a page that has Washington Redskins stuffed into it as many times as possible or do I return a page that has terms like, football, Joe Theisman, John Riggins, Joe Gibbs, The Hogs, Dan Snyder, Superbowl, current roster, team schedule, wins and losses, FedExField, Redskins draft, and on and on.

Of course this makes sense to you but if it does, why do we consistently try and build our articles just around the keywords we have found? I always mention finding 6 keyword phrases that are like one another, meaning relevant to each other and then doing the linking method I lay out.

This is because if I had a site on the Washington Redskins and was linking to it with articles that were relevant to the Washington Redskins, even if that Keyword was not in the article title, I’d be building extremely valuable links to the target Squidoo lens or article, right?

LSI just makes sense and there is evidence Google is finding a way to make it work to reward those people who try and provide great content… so as I have said about a thousand times, provide great content and everything else will fall into place! For some reason EZA will not allow me to put a link to the article I mentioned in this piece but you can just look at the most viewed articles to see what I’m talking about.

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