Steve Guttridge: aka Stay At Home Bum Marketer

By Steve Guttridge

Bum Marketer? I had a friend asked me that when she stumbled across my blog.

What exactly is bum marketing she asked?

Bum marketing is based on some simple methods used to generate an income. While it’s true you can earn online without much knowledge of marketing, like with any other business your going to want to maximize your efforts and invest in your education.

I want everyone to know the main purpose of this blog  is to teach people how to earn online and work from home.

I have never been more content since I’ve been able to work and do it from home. It’s been pretty cool!!
I created this blog to give me a place to connect with my readers and those on my contact lists on a higher level.

So, I’m a Draftsman by trade turned stay at home marketer. Working in affiliate promotions, creating digital products, and targeting offline businesses. Ranking high in the  search engines for highly searched keywords along with keeping up with the latest marketing trends.

Advertising results are directly proportionate to ones efforts and all it takes is some time, effort and following those who have already figured it out. I hope you Decide to stick around and check out some articles. The First couple posts will take you through article marketing and are the exact methods I used when first started marketing online.

As they say, “the proof is in the pudding” Below is a couple screen shots of a site I created that’s getting first page ranking’s using Bum marketing Techniques. Of course you will have to purchased the domain name and pay a monthly fee for hosting, But, if your looking to get serious about things, these minor necessities won’t be an issue. You can pick up a targeted domain name for around 10 bucks, and pay around the same per month to have your domain hosted.

Building Outdoor Storage is a domain I purchased for a client awhile back, http://buildingoutdoorstorage.com.  It’s a search phrase that Google says gets  2,900 searches/month. I was able to get a first page ranking in a very short  time. Currently bouncing around from 1st, 2nd and 3rd position.

When you see the adds on the right hand side of this screen shot, that means people are paying for the search phrase “building outdoor storage”, Actually Google says if you want that position you’ll have to pay up to $2.22/click. (this is how much you would have to pay each time someone clicks on your ad). The highlighted add on the left is called an organic listing and the ads on the right are paid google adwords listings. You can very well pay for your ad to be on the first page, but why do that when you can learn how to get there for free, over and over.

Creating residual income takes time. It does not matter what method it is you are using.

Do not enter into any business thinking that you put down $200 and within six months you will create a large long term income. You have to give it some time.

It is not your fault you probably think you can create a long term residual income quickly and easily with Internet Marketing. Internet Marketing is built on dreams and financial hopes.

You hear all the testimonials of people making huge amounts of money quickly with a company and you think it is easy and anyone can jump right in and do it. The truth is these testimonials are the exceptions and not the rule.

One thing true of marketing; Your results will be directly proportional to your advertising efforts. When you hear of people who make lots of money quickly you are hearing stories of exceptionally productive people and not your average mom or dad.

Marketing Business Facts – Do It the Bum Marketing Way

One of the quickest and easiest way to earn on the internet is the Bum Marketing way. Bum Marketing is based around some simple ideas; the main idea being you can make money online using  free methods.

In a nutshell, to get rolling, you get a free Blogger blog from Blogger, or a free Word Press blog from Word Press, and then you open an account at clickbank and find an e-book with high gravity to promote.

First open a free account at Clickbank.

Next, open a free account at Ezine Articles.

(upper right hand corner)

Now, write a 300-500 word article that has to do with the product you are promoting from Click Bank.

[ To give yourself the best chance at getting your articles read, P.A.W.S (Persuasive Article Writing Secrets). This is an easy to understand audio series and e-book. ]

Things will start clicking once you get going. Decide what blog platform you want to use (I use Word Press). Create your blog with totally different content than you use in any of your articles.

Ezine Articles have a resource box at the bottom of the page that will point to your blog address or domain name.

[ Learn the mechanics of article marketing at the website]   Make Money on the Internet

Search for a good title for your article by going to the site called Google AdWords keyword tool.

Next,  you will see a white box that say “Find keywords”

Get an idea by typing in the title phrase of the article you have in mind. Once you put your keywords in, it will give you a whole list of similar keywords along with the search volume.

(using Tinnitus Cure as an example)

You will want to find a keyword with low advertiser competition with at least 500 monthly global searches/mo, 1,000 or more if possible. Make sure your using the broad search option located under match type.

To make sure people are paying to for the keyword phrase you choose, go to the google search bar and type in your title (using tinnitus as an example).

Make sure you type in the phrase in quotes “tinnitus”. Once the page comes up, if you see ads on the right hand side, that means people are paying for that search phrase.

You can do many things to help promote your products better, but for the sake of Bum Marketing, you can get rolling for free with 3 free programs; WordPress, Clickbank, and Ezine Articles.

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