Steve Guttridge: aka Stay At Home Bum Marketer

By Doug Barger
You have your website finally finished. It looks clean, professional and easy to navigate. What an accomplishment! There’s just one problem. Not one person in the entire planet knows it’s there except for you. You’d think your hosting company doesn’t even know it’s there unless you received that bill to have it hosted. Okay, so what do we do about this? One of the biggest questions for new website owners is…

“What Is the Best Way to Generate Traffic to My Website?”

Obviously, you need to get visitors coming to your website but what isn’t obvious is how to get visitors that come to your website and make purchases from you. If you purchase the kind of low cost traffic that turns you a profit, that’s okay, but most of the time you’re going to want to get quality visitors that cost a bit more.

Let’s do some math. You invest in high volume but low cost traffic. You see your cost per each visitor is actually less than a single tenth of one cent. With that type of scenario, you can have a conversion rate that’s really low (the number of visitors who buy from you expressed in a percentage against the number who visited altogether) and still create profits. If, however you are investing $2 per unique visit to your site with a product you sell for $100, your “breakeven point” is 50 visitors.

That is a 2% conversion rate (considered average or higher than average online). So to be in profit you would need to have a conversion rate of better than 2%. There are ways to increase the conversion by having a more attention grabbing, benefit promising headline and strong salescopy which clear, strong calls to order and by also making sure you have researched the problems and needs in order to address those in the salesletter while presenting your product as the solution.

Referred traffic is always going to be your highest quality targeted traffic. Referred traffic can be visitors referred by another website or even from an offer on a salesletter you may have sent to them through emailing them the link to it. Even an article or blog post you have that leads them to your site counts as referred traffic as well as joint venture partners who you trade email ads to your respective lists can be included in this category. Referral traffic is your best traffic so that’s the answer to your best way to generate traffic to your website in terms of profitability and overall quality for your business.

Another great source of quality traffic can be from search engines. When someone visits your site from a search engine, you know it’s generally going to be higher quality because they were searching for more information on your topic and had to read your site description in the search results before clicking through for the visit.

After natural search engine traffic is PPC or pay per click. This is where you bid on your keywords and then create an ad to your site for people to see your site in the sponsored results or paid listings when they search for your keywords. This is just next to natural search engine traffic in the ranks of best ways to generate traffic to your website.

After PPC is the online newsletter or ezine. Actually I believe this could be considered referred traffic depending on if you know the ezine or newsletter owner and if they personally recommend your site or if it’s just included as a paid advertisement with others. When you can get the personal endorsement, you can see opt in rates as high as 60 or 70%!

So these are all some the very best ways to generate high quality traffic to your website.

You’ll probably want to get some more details on the best ways to do these and other ways to send more traffic to your website too in order to make sure you get all the high quality, profitably targeted traffic to your website you could want.

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Article Source: http://EzineArticles.com/?expert=Doug_Barger

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By Terry Mitchell

No matter how skilled and competent we are at writing, there is always room for improvement. Below I have included ten ways to become a better writer. While many of you may already adhere to most of these, you might find some of them helpful.

1) Practice, practice, practice. As with any other discipline, the more one practices writing, the better of a writer he or she will become. I can see a marked difference between the quality of the articles I write now and that of the pieces I wrote four years ago. While practice rarely makes perfect (contrary to the old proverb), it almost always leads to steady improvement.

2) Avoid unnecessary repetition. Too much of it makes a writer seem amateurish and pedestrian. To keep away from repeating key words any more than is absolutely required, use an online thesaurus to find synonyms for them. For example, don’t keep repeating the word ‘necessary.’ That word has plenty of synonyms like ‘required’, ‘needed’, ‘requisite’, ‘essential’, ‘compulsory’, ‘obligatory’, ‘crucial’, etc. Make good use of them.

In addition, don’t repeat people’s first names throughout an article. Except when required for disambiguation (i.e., when your article includes two or more persons with the same surname), include a person’s first name only on your article’s your first mention of him or her. All subsequent references to that person should be limited to his or her title and surname (ex., Mr. Smith), or just the surname (ex., Smith).

3) Read newspapers on a daily basis, especially the editorial sections. Read the letters to the editor, but give special attention to pieces authored by prestigious, accomplished writers like George Will and William F. Buckley, Jr., and study their writing styles. Although Buckley is no longer with us, much of his work is still available for perusal on the Internet. And don’t just read the work of the people you like – also read the opinions of those with whom you disagree. You need perspective from all sides of any issue.

4) Listen to intelligent people when they speak. Tune in to what they have to say. Through osmosis, you might begin to speak and write like they do. What goes into your ears comes out of your mouth, and is hopefully reflected in your writing.

5) Use numerals in sentences only for values of 11 or greater. Spell out zero through ten. And never use a numeral of any kind at the beginning of a sentence. Exception: It is okay to use a numeral for any numeric value, if it is not part of a sentence. An example would be numbered items that are followed by a period or right parenthesis.

6) Don’t write about the same stuff all the time. Write about a broad cross-section of subjects. That shouldn’t be too difficult, as most people are interested in more than one thing.

7) Expand your vocabulary. Learn new words, become familiar with their usage, and then start using them. Use an online dictionary to aid in this process.

Use short paragraphs of no more than four sentences. As many have pointed out before, people just won’t read articles that include long paragraphs. Many readers find them intimidating and most of the remainder don’t have time to read them anyway.

9) Don’t ramble. William Shakespeare once said that “Brevity is the soul of wit.” Brevity is indeed a good thing in all forms of writing. Don’t use ten words to say something that could just as easily be said with five. The use of superfluous words will not make you seem any more intelligent.

10) Use commas and shorter sentences for clarity. Long sentences without commas are very difficult to follow and are easily misunderstood. Here’s an example:

“On my way to the doctor’s office I witnessed a traffic accident in which two people were injured I stopped my car got out and offered assistance you would have done the same thing right.”

Now here are the same words, but broken down into three sentences, and with some commas inserted:

“On my way to the doctor’s office, I witnessed a traffic accident in which two people were injured. I stopped my car, got out, and offered assistance. You would have done the same thing, right?”

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