Steve Guttridge: aka Stay At Home Bum Marketer

by: Kim Medeiros

Does your business need a jolt? Try hot promotional items-espresso cups! Custom printed espresso cups will give your business the lift you are looking for. If business has been lagging, then these imprinted cups are just what you need to get it going again.

Every now and again, people like to step outside the norm of a regular cup of coffee and have a shot of espresso. Since espresso is such a strong coffee, you need a large mug to pour the coffee into and drink from. What is needed is a little cup-an espresso cup. These charming cups do just the trick when you need a shot of espresso. They are the perfect size for a shot of espresso. Not too much and not too little. Just right. If you feel tired, with just one cup of espresso you’ll feel awake and alert.

It’s because of this need and like of espresso that people have that businesses need to use promotional espresso cups as a way to advertise their business. If you give away these cups for free, people will gladly take them and use them for the many years that they last. They are one thing that can last for many years to come and they are one thing that people will put to good use. Just imagine. Every time your customers have guests over and they serve espresso, they will be using your espresso cups. The guests will see the cups that have your logo on them and probably inquire as to where your customer got them. This is called word-of-mouth advertising. This is the best form of advertising you can get because it will come with a recommendation from your customer. A recommendation is all you need to gain new customers. If they ever need a product or service from your company, you know that with your customers recommendation they will go to you. And, all of this stems from them have espresso with you promotional espresso cups!

When you consider other forms of advertisement, such as television and radio spots and newspaper ads, custom printed espresso cups is the logical and best choice. Television and radio spots are way too expensive and are only about 30 seconds long. Plus, most people change the channel during commercials. Newspaper ads are cheaper but they only last a day and most people wind up throwing them away without reading them. But, promotional espresso cups are long lasting. Figure they can last for over 10 years (probably more) and people will use them. Now that’s an advertising medium that you can really get your money’s worth.

As a business owner, you can’t lose with customized espresso cups. People love to drink espresso. It doesn’t matter what time of year it is or whether they feel hot or cold. The idea of the shot of espresso is to get that awake, alert feeling. And your promotional espresso cups will do just the trick in making the whole experience an authentic one.
About the Author

Kim is the author of Discountmugs.com. If you would like more information about Espresso Cups, please visit http://www.discountmugs.com and http://www.discountmugs.com/nc/style/6-1/ceramic-mugs/expresso-&-saucer/

Article Source -http://www.articlecity.com/articles/marketing/article_4850.shtml

by: Neil Ashe
The e-mail auto-responder is probably the greatest invention ever in Internet marketing, and quite possibly in the history of all marketing. There’s no more having to figure out how to keep contact with people through snail mail, phone calls or knocking on their doors. Now you’ve got the perfect way to follow up with prospects and customers, automatically, every day or two days or three days, or whenever you want.

You can sequence the whole thing, all of your information marketing correspondence, through an auto-responder. The computer takes care of it, so you don’t have to worry about it at all. It’s incredible what you can do. Just think of how you can:

● welcome new subscribers and direct them to your web site;
● send follow up messages, as many and as often as you want;
● introduce information products, answer questions and deliver downloads;
● track clicks through your own domain name; and
● deliver e-mail automatically when prospects are most likely to read, click and order.

Now you can get auto-responders quickly and easily to support your information marketing efforts. Just go to aweber.com, icontact.com, or getresponse.com and get your own up and running for just $10 or $20 a month. Some of the providers also offer templates, e-mail analytics, online surveys, and video e-mail capabilities to back-up their basic services.

You can get access to detailed reports that identify who opens your messages and who is clicking through to your links. Easy-to-read charts and graphics are offered in real time. Addresses that bounce messages are captured and purged automatically. Deliverability rates can reach 98% to 99%. There are tons of other technical benefits, too.

But what I like best is how auto-responders allow me to “visit” my prospects and customers as often as I like. I sit down and I say, “Okay, I can’t go to their house. I can’t have a conversation with them in person. But I can imagine how it would go, and I can build an e-mail sequence that will be like having that private conversation.”

The here’s what I’m going to do. I’m going to write answers to their questions. I’m going to build trust. I’m going to give away my free-line content to them. I’m going to really do a great job at building a relationship.

And you know what else? At the end of everyone of those auto-response e-mails, and maybe even sometimes in the middle or the beginning, I’m going to say, “By the way, if you’re getting value from what I’ve been bring you, and you want to get in the fast lane, why don’t you come buy my information products over here and skip all the interim stuff. Get right to the advanced information products I’ve created for you.”

And that’s how I think about using e-mail auto-responders for information marketing. You might want to turn up the pressure and be a hard-sell person, or you might turn it down and make your auto-responses more soft-sell. In any event, this is best the way you can follow up with people. This is how you can use e-mail to build relationships. Auto-responders make it all possible.

About the Author:
Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”

Article source – http://www.articlecity.com/articles/marketing/article_4825.shtml